Esteemed judges gathered in a secret location to select the 2012 Launch Pad Finalists.
The Launch Pad program provides the local and international design community with a vital avenue to nurture and celebrate original, authentic and innovative emerging Australian design, thus supporting and cultivating the careers of those product designers involved. http://launch-pad.com.au/about/
We were in for an action packed day of reviewing the 50 shortlisted prototypes from Australia’s emerging design talent. There was some great work and therefore in-depth discussion about the merits of each entry; functionality, materiality, originality, path to market and what exactly makes good design!
A lot of time and effort had gone into the prototypes! It was really great to see them all up close.
We selected the list of finalists to be showcased in the 2012 Launch Pad Finalists’ Exhibition as part of Saturday inDesign Melbourne (18 – 19 August 2012). Visit the official Launch Pad site for details.
GET THERE to hear the result and see the work!!!