The Why We Create Launch, Victoria

Guests start to arrive for the launch of the Why We Create series within TRACE at Pin-Up Project Space, Melbourne. Photography James Braund.

Invited guests from a diverse range of fields including Art, Design, IT, Engineering, Law, Media and Education joined the How We Create team for the Lunchtime Launch of the Why We Create Series.

The Why We Create initiative (founded by How We Create and I) seeks to spark a wider conversation about the process and value of design-led thinking in Australia. Interviews, discussions and public forums are occurring parallel to events that will take place across Australia over the next 12 months. The Launch of this series was held within TRACE at Pin-Up Project Space in Melbourne, on 16 May 2012, and marked the close of the exhibition.

Yes that’s me passionately speaking at the event. Photography James Braund.

Norman Johnson from How We Create and Palamont: art in manufacturing launched the series. I gave an intimate presentation into why I create, and the importance of creatives engaging with the wider business community.

Nicholas Rogers (Parameter Space) and Alexi Freeman (Alexi Freeman). Photography James Braund.

Fleur Watson in conversation (Pin-Up Project Space). Photography James Braund.

Gini Lee (Melbourne University) through Scale Screen. Photography James Braund.

Matt Ward with Martyn Hook (background). Photography James Braund.

Joanna Bosse, Gini Lee (Back) and Christina Waterson. Photography James Braund.

Simone LeAmon in focus. Photography James Braund.

Patricia Lee (Back)( Palamont), Alexi Freeman (Alexi Freeman), Norman Johnson (Back) (Palamont and How We Create) and Nicholas Rogers (Parameter Space). Photography James Braund.

Guests enjoyed good conversation and a beautiful selection of light tastes created by our special local friends Cibi (head, hands, heart) accompanied by refreshing organic apple juice and Pimms cocktails all served by the fabulous Boys and Girls team.

Special Thanks to Melbourne based photographer James Braund who documented the event exquisitely and of course to the team at How We Create.

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