Invited guests from a diverse range of fields including Art, Design, IT, Engineering, Law, Media and Education joined the How We Create team for the Lunchtime Launch of the Why We Create Series.
The Why We Create initiative (founded by How We Create and I) seeks to spark a wider conversation about the process and value of design-led thinking in Australia. Interviews, discussions and public forums are occurring parallel to events that will take place across Australia over the next 12 months. The Launch of this series was held within TRACE at Pin-Up Project Space in Melbourne, on 16 May 2012, and marked the close of the exhibition.
Norman Johnson from How We Create and Palamont: art in manufacturing launched the series. I gave an intimate presentation into why I create, and the importance of creatives engaging with the wider business community.
Guests enjoyed good conversation and a beautiful selection of light tastes created by our special local friends Cibi (head, hands, heart) accompanied by refreshing organic apple juice and Pimms cocktails all served by the fabulous Boys and Girls team.